White Space Workshop
Welcome to my blog on Marketing and Brand Management: White Space Workshop.
Why “White Space”? It’s the promise of the unknown, the uncharted, and the potential opportunities ahead. It’s innovation. It’s new thinking. It’s new ideas.
Why “Workshop”? It’s a place where new ideas are formed, foraged, and hand-crafted. But it is - by definition - where things are in-progress and not final. It’s draft mode. It’s a jam session. It’s a safe place to ideate and make mistakes.
Come join the discussion as I share my thoughts and ideas on Marketing and Brand Management. My aim is to provide thought-provoking ideas and creative inspiration to take your brand to the next level.
I’m glad you’re here,
Transactional vs Relational
One yields in the long-term, the other is a win only in the short-term.
Raise the Bar
The bar is raising anyway - it's up to you whether you're the one raising it.
