Hey.

Hey - I’m Eric Hotaling and I’m glad you’re here.

I’m a husband, a father, and a digital marketer with a passion for connecting people and brands.

I hope this site allows you to get to know more about me, my experience, and my philosophy around marketing and brand management. I invite you to explore my career, the experiences that have shaped me, and the strategies that have driven my success.

Digital marketing has been a central part of my professional journey - an area where creativity meets data-driven precision. My passion lives at the intersection of math and magic - the robust depth of data and analytics available to marketers today and the art of storytelling in a way that changes worldviews and incents action among those brands seek to influence.

I have experience that runs the range of channels available to brands: from developing engaging social media campaigns that resonate with target audiences to converting offline channels like direct mail to data-rich, trackable executions. And from building longitudinal, personalized consumer journeys to sketching and deploying triggered email streams. If there’s a way to tie data to marketing activations, always with a test and learn mindset, you’ll find me there, rolling up my sleeves.

Beyond digital marketing, brand management has been an integral part of my career, where I’ve had the privilege of nurturing and shaping the identities of various brands. It’s always been about identifying and preserving what makes a brand and its tribe unique - and translating essence into effective strategies that connect with consumers while delivering against business objectives and KPIs.

Whether it’s shepherding established brands into the next chapter of digital or launching new ones that connect with their target audience, I’ve been fortunate to lead brand journeys that have left a mark.

I hope you sense my passion for the worlds of digital marketing and brand management. Join me in exploring the realms of creativity, strategy, and measurable results. Every MARCOM, click, and pixel tell a story - both from the brand and to the consumer.

I’m incredibly excited for what’s next.